Idea Generation
- Support development of music product ideas for toy manufacturers
- Provide insight into music trends and associated product innovation opportunities
- Present latest thinking on the relationship between cognitive development and music products
- Screen product ideas to determine the most musically impactful for children of differing ages and levels
Concept Development
- Support rapid concept development with expert music advice to underpin exciting products
- Define the strengths, weaknesses, opportunities and threats of potential products with supporting market research
- Identify product benefits from a musical, educational and developmental perspective
- Propose new trademark product names that would resonate with consumers
Product Development
- Provide expert advice on prototype designs and functionality that will empower children’s musical curiosity, discovery and expression
- Support with modification and refinement of the look, feel and sound of music products
- Ensure that the product delivers experiences to nourish children’s musical knowledge, skills and emotions
- Advise on the product’s ability to facilitate collaboration and unity – children with children and children with adults
Commercialisation Support
- Provide ongoing support through product manufacture and rollout
- Advise on sales messaging, marketing and packaging
- Analyse and assess consumer feedback on the product to enable future refinement
- Support clients with associated product development ideas
Clients
A leading infant and toddler toy and product manufacturer. The Kids2™ brand portfolio includes brands Baby Einstein™, Bright Starts™, and Ingenuity™.
Creative agency specialising in toy design.
Winner 'Toy of the Year 2019 Nurnburg Toy Awards'
One of the world's largest producers of toys made from sustainable materials.
